GB Calf Strategy 2025-2030

Dairy Calf

Rearing every calf with care and purpose

The British cattle industry stands at a pivotal moment, ready to build on the momentum and progress made with dairy-beef production.

At a time when beef imports are expected to increase, producing and promoting high-quality, home-grown British beef has never been more important.

Since 2014, there has been a 69% reduction in pure dairy bull calf birth registrations, and correspondingly crossbred dairy-beef calf registrations have risen by 74%.

This change is in a large part due to a huge rise in the use of sexed semen to produce dairy replacements; data collected over the 12 months leading up to April 2024 shows that sales of sexed semen increased to 84% of all dairy semen. This increased use of sexed dairy semen enables a higher uptake of beef semen for the rest of the herd, with beef now representing 52% of all semen sold to dairy farms. The supply chain is recognising the quality that dairy-beef provides, with dairy-beef making up 37% of prime age cattle slaughtered in 2024

Successes so far of the 2020-2023 GB Dairy Calf Strategy

The successes so far are many and include improved market access through integrated schemes and calf rearing options for TB-restricted herds.

This has been achieved through cross-industry collaboration with farmers, vets, consultants, processors, retailers, and industry bodies.

Looking ahead, there is great opportunity to keep this collaborative effort going, to drive continued improvement across the calf rearing supply chain.

The next evolution of the GB Calf Strategy marks a major shift in ambition, from addressing welfare concerns for dairy-bred bull calves to a broader, integrated plan encompassing all calves, whether born into dairy or beef systems.

We are bringing the industry together around a shared vision: every calf born in Great Britain has the right genetics, the right start, and the right pathway, enabling a thriving, sustainable and high-welfare beef and dairy industry.

To succeed, the supply chain must be environmentally and financially sustainable. The beef industry’s ambition to reach net zero by 2050 creates a clear incentive to boost productivity, health, and welfare. There is potential to build on the improvements seen in calf survival rates, which can be achieved through consistent high-quality management practices across all systems.

Continued effort is also needed to mitigate the impact of bovine TB controls on calf health and welfare.

There is also an opportunity to enhance the value of calves from smaller-framed dairy cows by ensuring they reach optimal carcase weights.

These opportunities are not without their challenges, and progress will depend on collaboration across the supply chain.

With greater data sharing, from genetics to on-farm health and carcase performance, all stakeholders can be empowered to make informed decisions that support calf wellbeing, environmental sustainability, and farm business viability.

The 2025-2030 strategy

The next phase of the strategy will address these issues by focusing on three themes.

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Breeding the Right Calf

Fit for purpose from the start.

The strategy aims to empower the industry to develop tools and provide support that ensures every calf is bred with purpose.

Calves should be bred as co-products of sustainable dairy systems with a clear market purpose, supported by improved genetic advice, and greater data transparency.

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Ensuring all calves receive the Right Start.

This pillar focuses on stockmanship, health, and welfare for all calves.

The strategy seeks to guide the industry toward professionalised calf rearing, promoting the use of performance feedback to inform decisions

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Every calf has access to the Right Route to market.

Whether that is through an integrated scheme, direct sale, or an auction market.

The strategy positions calf rearing as a viable business opportunity for the dairy and beef farmer.

Data sharing along the supply chain presents an opportunity to improve collaboration for long-term sustainability and reputational security across the industry.

Industry support

Over 45 industry partners have contributed to the strategy, including farmers, processors, retailers, levy boards, genetic companies, and veterinary bodies.

Subgroups will lead the delivery of actions and define responsibilities, with progress tracked from 2025 to 2030.

The next phase of the GB Calf Strategy offers a blueprint for how evidence-based science, data, and stockmanship can work hand-in-hand.

We look forward to working as a united industry to rear every calf with care and purpose.

The successes so far are many and include improved market access through integrated schemes and calf rearing options for TB-restricted herds.

This has been achieved through cross-industry collaboration with farmers, vets, consultants, processors, retailers, and industry bodies.